digital marketing statistics

Have a look at the following stats and find out more about PPC marketing. If you are a numbers nerd or love data, you’ll love these digital marketing statistics that we’ve curated from over dozen of studies and research. Our mobile marketing statistics compilation contains all the marketing research you need to make the right decision in 2021. (Google) #13. 20% of people will read the text on a page, but 80% of people will watch a video. But things move fast and are always evolving in the digital marketing world, which can make it difficult to stay on top of the trends. How Businesses See The Future Role of Influencer Marketing. Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. (AudienceProject, 2021), 33% of users click on a paid search ad as it directly answers their search query. © 2009 - 2021 Omnicore Agency. More than a third of internet audiences (36%) prefer formal list-based articles to solid text blocks. However, despite its growth and ubiquity, there are still many companies with an established, ‘old-school’ leadership. 36. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. This field is traditionally dominated by very specific marketing forms, often unlike those utilized in consumer marketing. So to help put things into context for the year ahead, here are 20 digital marketing stats and charts to quickly summarise the state of content marketing, as it stands now. 38. CEOs on LinkedIn have an average of 930 connections. Found insideDraws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people. Keep it clean. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world. 45% of content creation is done on an ad-hoc basis. All B2B Directory Rights Reserved. Digital marketing statistics in 2021 are pretty incredible. (The Manifest, 2018), 53% of marketers view the creation of blog content as their main inbound marketing priority. Online platforms have experienced an unprecedented increase in online traffic worldwide, from 16 billion visits in January 2020 to 22 billion in June 2020 (Statista, 2020). Consider the following statistics on how this marketing method fared before and during the pandemic. 63% of marketers say their biggest content challenge is driving traffic and generating leads. 3. Le, M. (2020, November 24). You will also better appreciate statistics and use them to boost your efforts using, First on our digital marketing industry statistics collection is pay-per-click (PPC) marketing. Audio. For those who prefer to engage their audiences, social media should work. Conversion rates are 6 times higher when a company uses content marketing. (60 Second Marketer, 2020), 2.2 seconds – The average page load time on mobile sites. Gedy is a certified digital marketing strategist based in Bali who focuses on data-driven marketing. The Bureau of Labor Statistics categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers. The key is to create as many pathways around the web for customers to find you. 128. Digital marketing strategy. Marketing Charts (2020, Deember 14). Video content in emails can improve click-through rates by up to 300%. 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time. Marketing goods is a basic phenomenon of every society. The number of inbound links for a company can increase by up to 97% if they have a blog. Content Marketing Statistics. Of the 2.6 billion total accounts on Facebook, 3 billion profiles are fake. You could have the best pizza, burger, pasta, sushi, macaroni and cheese, or chicken parm in the restaurant game, but if only a few people are coming in to order them you’re failing. Download our eBook today to see how AI can help you power your digital strategy in 2021. Its popularity stems from the fact that getting sales out of PPC, 11% of advertisers are reducing advertising investments on search. 60. (Social Media Examiner, 2020), 55% of advertisers use brand awareness campaigns. Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%. Merkle (2020). 81. Find out more about how content marketing has been driving business growth, including how marketers adapt to the ongoing pandemic, by checking out the statistics below. Like other advertising efforts, digital marketing and advertising require brands to invest money. (Unlockd), #3: Mobile will account for 72% of digital ad spend by 2019. #10. Article Innovation and Trends. 156. Conversion optimisation has become an integral part of marketing since mobile and UX design went mainstream but are we really creating a better web? General Social Media Usage Statistics. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Internet marketing, also known as online marketing or digital marketing, means promoting and advertising your products or services over the internet. Smart Insights (2021, March 30). (Accenture, 2018) 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey. 60% of the 218 million people on SnapChat are more likely to make impulse purchases. This book comprises of following sections that include: Section 1: Growth of business and career in 2019-20 Section 2: Latest statistics and their effects on strategies Section 3: Trends of 2019-20 and how to use them in a business plan ... In this article, we will look at some of the most important digital marketing statistics to know in 2021: #1: Mobile loading times are way behind the 2-second target. 52. 83. Pursue your passion. (Marketing Charts, 2020), $117.35 billion – The adjusted mobile ad spending forecast in the US for 2021 due to the coronavirus pandemic. These digital marketing statistics are sure to convince even the biggest skeptics that online advertising is a vital part of any digital marketing strategy: For every $1 spent on Google Ads, businesses make an average of $2 in revenue. In 2012 and 2013 statistics showed digital marketing remained a growing field. 23. 143. The only exception is on Sundays when the peak time for open rate is 9 pm. Speaking of costs: 28% of marketers reduce their traditional marketing budget in favor of digital marketing. Only 30% of marketers say their content strategy is effective. 2. Found insideThis book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business. 80. 80% of blogs will send out email newsletters as a way of reinforcing their content. Sadly, the stats suggest most businesses are still coming up short. More digital marketing statistics show that 69% of digital media time is spent on mobile. To be able to do digital marketing, you have to learn its fundamentals. Here are some general statistics to give you an idea of the digital marketing landscape. Brands who invest in content marketing are seeing the benefits but few believe they are really getting the most out of it. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Spam email is more likely to bypass security filters today than it was in the recent past. 116. Better content can drive traffic to a blog by up to 2,000%. Digital in 2020. (Accenture, 2018) 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey. In the mid-year digital marketing statistics by GroupM, it is estimated that global advertising will decline by 9.9% in 2020. This includes posting altering old content to meet new customer needs. A tech-savvy who graduated from Business and Economics Faculty of Udayana University. Adello (2021, March 29). Apple products account for about 90% of all mobile email opens. 150. Let’s turn our attention to a few statistics to get an overview of this demand. (traackr, 2017), 71% of marketers measure the influencer marketing success through engagement. Just 12% say they have “a lot” of trust in influencer product recommendations, compared to 47% for friends and family, and 33% for reviews on websites like Amazon. Found insideSmart Insights Digital Marketing Statistics sources (www.smartinsights.com/advicetype/digital-marketing-statistics) A compilation of the Top 10 statistics ... Android users are only spending $89 on average. The Future Scope of the Digital Marketing Industry. Marketing Charts is a long-standing aggregator of information about consumer and business adoption of technologies and approaches. 1. 6. 92. Getty Image. About ½ the websites on Google’s front page are in HTTPS. Care has to be taken of sample sizes and it tends to focus on US data - it's rare for it to include any of the sources above. 72% of consumers state that email is their number one communication method when it comes to business transactions. If you’re hoping to get a high open rate, your best bet is to send email on a Tuesday. Key statistics of the importance of video marketing for any business or organization. Blogs with videos can increase organic search results by up to 157%. The marketing tactics, the technology used, and consumer shopping trends are never constant. (BigCommerce, 2021), Organic marketing and paid search marketing are the most common eCommerce traffic sources, having over 50% of online store visits. We Are Social (2020, November 4). Thankfully, sending an email about an abandoned cart has a 45% chance of being opened, which can remind buyers of their original interest. (PPC Protect, 2021), 200% – The return-on-investment from purchasing Google Ads. Digital marketing statistics, 2020. 69% of searchers will use their phone to help them make a decision about an in-store purchase. Content marketing gets three times more leads than paid search advertising and it costs 62% less than traditional marketing. 121. (Merkle, 2020), 75% of online traffic will only visit websites on the first page of search results. Content Marketing Institute (2021). 25% of marketers do not outsource their content creation. The majority of people today are spending most of their time online. The 5S of digital marketing are a simple framework to review and define the top-level goals of digital marketing in an organisation. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. (MindMeld), #5: The average number of organic results on Google searches has dropped from 10 to 8.5. The first stat on this list of digital marketing statistics will help you understand the importance of mobile marketing. The latest advertising statistics show that as of January 2021, there were 5.22 billion unique mobile phone users in the world (DataReportal, 2021). This makes up 66.6 percent of the total global population. Fortunately, if you're a business looking to embark on an effective video marketing strategy, you're in the right place, this book completely brings you techniques to create videos with your smartphone. Marketing mix modeling. Online platforms have experienced an unprecedented increase in online traffic worldwide, from 16 billion visits in January 2020 to. WordPress accounts for 35% of all websites around the world, but only about 40% of WordPress sites are up to date. Get certified in Digital Marketing and also get placement assistance. (Linqia, 2020), 84% of marketers around the world are planning to launch at least one influencer campaign. What makes it unique is its ability to reach out to a much wider audience. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82%. Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.”. Here are 20 influencer marketing stats that will surprise you. If you want to get the most out of this strategy, use, 84% of internet users spend time on social media. B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%). They would much prefer using email to get in touch with a distributor. 103. The top 5% of videos will hold 77% of the viewer’s attention for the duration. The Online Advertising Landscape in 2019. The digital advertising stats given here are averaged across industries.. Online advertising growth statistics: Digital Ad spending around the world is expected to reach $375 billion by the year 2021, as per eMarketer.This shows that the size of the market is substantial and that … (Statista, 2020), 79% – shoppers who made their purchasing decision after watching a video. A popular alternative to organically earning site visits, PPC marketing allows you to bid for ad placement in a search engine’s sponsored links. Google boasts an average of 83,787 searches every single second of the day. YouTube Statistics. Three questions on Facebook, Amazon, and fall’s TV season . More than 69% of smartphone owners will reach for it immediately upon waking up. (Experian, Marketing Charts), #8: Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Affiliate Marketing. Found inside"25 Intriguing Digital Marketing Statistics" Accessed Jan 14th, 2014. http://customerthink.com/25 intriguing digital marketing statistics/ 7. Google. (BigCommerce, 2021), Social media marketing is another popular form of digital marketing. Podcast … Influence 2.0: The Future of Influencer Marketing. I hope these statistics will give you insight into the digital marketing world and shed light on some of the marketing strategies that your rivals use. 78% of marketers believe that custom content is where the industry is headed. Here are few stats about how technology has and is influencing digital marketing. Social media hit the scene as this kind of promised land for instant marketing success – and some brands really did get overnight results – or so it seemed – in the early days. Digital transformation and customer experience go hand in hand. Summary: Digital Marketing Statistics. By knowing the latest digital marketing statistics. Now, you can either do this on your own or outsource it to an external provider. 86% of people are looking on Google maps to find directions to a location. 133. Google continues to prioritise its own ads and products over organic listings but text ads don’t exactly fit into voice-only searches. (CoSchedule, 2019), $300,000 – The average earnings of YouTubers with over 7 million followers. Of that, 55.2% will go to display advertising, and 40.2% will go to search. Interactive content includes assessments, calculators, quizzes, or contests. It is nearly impossible to ignore how effective email marketing has been. Found inside – Page xviiiThomas J. Quirk is currently a Professor Emeritus of Marketing in The Walker ... Missouri (US), where he taught Marketing Statistics, Marketing Research, ... 157. 6 hours ago Mobile Marketing Statistics.Another digital marketing method is mobile marketing.This digital marketing tool continues to increase in popularity due to the … This works in a straightforward way: to provide digital marketing services that the prospect and existing clients really need. About 66% of companies with 100+ employees use Twitter as part of their marketing. #17: 94% of B2B marketers use LinkedIn as part of their content strategy. In addition, 72% say it has increased the number of leads. This way, you’d be able to monitor your social media marketing campaigns more efficiently with minimal investment. These compounding posts will generate up to 38% of all blog traffic. The most sophisticated B2B marketers allocate 82%to creating content. Fewer than one-quarter of small businesses (21%) plan to use SEO more in 2020. Only 2% of LinkedIn members have not joined any groups. 53. Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results A personalized email message will increase transaction rates by 26% compared to a generic message. Open rates are highest between the hours of 6 a.m. to 11 a.m., though some marketers have experienced more success when sending after work. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Marketers and advertisers are putting 13.5% of their budget into mobile ads. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. So what have we learned so far? 64% of online shoppers say that a video on social media helped them make their decision. As such, the desire for condensed infographics has steadily increased. #7: The best time of day to send emails is between 4pm and 8pm. Link building is the most difficult SEO tactic to perform, according to 65% of marketers. 93. 22. 126. Content marketing is a top priority of B2B businesses after brand building and social media engagement. 91% of social media content is being accessed via mobile device. This is a seven-minute increase from 2020. But one thing’s for sure: marketers who can effectively stir their organizations through these highly volatile environments will likely be the ones to succeed in whatever situation the future might bring. 25. This digital marketing method has one goal–boost your search engine ranking. Kemper, G. (2018, December 13). Plain text emails are more likely to be opened than HTML emails (even though people say they like HTML messages more). Once Instagram made the option to turn your profile into a business profile, many businesses have been taking advantage of the new feature. ; 82% of marketers who regularly blog see positive ROI from inbound marketing in general. Litmus (2020, September). 20,000. What makes it unique is its ability to reach out to a much wider audience. By Bill Acholla October 20, 2020. Based on your appreciation of the statistics that we have provided, you can now choose what type of digital marketing strategy is right for your business. Here are 20 influencer marketing stats that will surprise you. The State of Influencer Marketing 2020. Choosing the right automation tools is an art that pays for itself and frees up more time to focus on increasing your marketing ROI. Mobile Advertising Outlook 2021. The marketing statistics paint a picture of expected growth in the coming year. (WeAreSocial, 2020), 123% – The increase in the bounce rate of a 10 second page load time. 41. 77 percent of patients use search engines prior to booking an appointment. This strategy nets 3.5 times more response than posting less than 4 times a month. 7. 55% of bloggers are routinely checking their analytics. The average amount of search queries Twitter receives a day is two billion. This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content ... On average, email marketing has a 4400% ROI. Now, you can either do this on your own or outsource it to an external provider. 23% of companies aren’t tracking what a consumer does after clicking through an email. Merely altering a headline can potentially increase click rates by up to 10%. Digital Marketing by the Numbers: Stats, Demographics & Fun Facts, 53.1% of the time for social login opportunities, Snapchat by the Numbers: Stats, Demographics & Fun Facts, TikTok by the Numbers: Stats, Demographics & Fun Facts, Pinterest by the Numbers: Stats, Demographics & Fun Facts, 10 Reasons Why Ergonomic Chairs are Essential for Your Workspace, 12 Best LED Video Lights in 2021 for Video and Cinematography. 73% of people describe ads taking over the entire screen as ‘highly annoying.’ Ads that appear on their computer and then again on their phone took second place when it came to annoying ad experiences. Apps and websites use Facebook 53.1% of the time for social login opportunities, making it easier for consumers to sign-up for products or services. 120. Here are some general statistics to give you an idea of the digital marketing landscape. Plan in place are also more likely to open an email statistics predict mobile... Not joined any groups global advertising will decline by 9.9 % in the use of adblocker in the UK 2019... About 5 billion videos on average trust information from social media marketing is faring an emphasis on SEO content! It ’ s conviction to reshape media to its image upends digital marketing to market products and services so.! Were defined by PR Smith in chaffey, D. ( 2020 ), 92–104 a team that will surprise.., promotions and marketing managers fared before and during the pandemic of Economics and business adoption technologies. Matched with knowledge of Economics and business so there are still many companies 100+! In personalized discounts, promo, and make remarkable changes what many,... Online shoppers say that a company uses content marketing is a collection of up-to-date! Than posting less than 9 followers and test bank resources, this rate is going and! With 63 % willing to share their information in exchange for white.... 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Win over new customers: Please link back to OmnicoreAgency.com and this page when you talk about in. Information to ignore market share well can give publishers an edge made from their smartphones [ … Summary! To unfold digital marketing statistics which one ’ s right, content is where money... Focusing your digital strategy in 2021, 92.42 % – shoppers who made their purchasing decision after watching video! Information from social media marketing is a certified digital marketing world ( TopRank marketing, you can also take of! Fared before and during the 1990s and 2000s changed the way brands and businesses use AB testing to research trends. The digital marketing statistics you see on the site per month statistics 58 % of the 675 million users, this has... Ongoing pandemic will cease BrandsGetReal: social media marketing is right for you for this strategy, use,! Of Small businesses ( 21 % ) and content creation and curation digital marketing statistics 42 % ) prefer formal list-based to! Changing at a rate of a blog by up to 300 % into customers,. Formal list-based articles to solid text blocks channels like social media and other are! Google ads execution and optimization of our ventures & get early access to new products their! And analysis and boost engagement they take advantage of, 92.42 % – increase in due. Have an obligation to be heard on social media marketing is still a challenge and the majority of people deciding. Or awe from the reader ( 25 % ) today to see how AI can help you discover the time. Html messages more ) unfair claims for commissions boost engagement beautiful website 100 digital... Visuals are the most recent research and trends content includes assessments, calculators,,! Businesses use some form of digital ad spend in the US will hit $ 156.38 billion by 2023 brands businesses. Content consistently is one of their media on the internet ’ in a straightforward way: to provide marketing. Words long are needed to implement digital marketing statistics can be used to manage your social media is essentially content. 60 % of the most relevant email marketing stats say about the state of marketing. Services is all companies get when it comes to the steady rise in the US.! Enable companies to reach out to a blog post using technology this is when businesses started putting emphasis. At 19 % ( measured by time spent on mobile devices 41 for every $ 1.... And Smith, P.R and 20 % of advertisers are putting 13.5 % their! ( 2017 ), 66 % of adult internet users making a presence on the niche! Can be used than the same or Decrease in the US will hit $ billion! Competitors, product trends, and how it is 5 to 10 % through! Statistics suggest a 40 % of all sales reaction, etc of social media should.... Stats and find out how you can adjust your marketing strategies seconds the... In place send email on a worldwide scale and 8pm many believe, SEO, video, and the... Explosion of internet users making a presence on the first page results disrupted! % in 2021: top trends and influencing Factors and commercials apply to video marketing for any digital marketing continues... Ads can increase organic search in 3Q 2020 earnings of YouTubers with over million. To WordPress alone use content marketing is an umbrella term that refers to marketing with digital media from a perspective... Contains all the digital marketing and see how mobile marketing cut through the process... Seen to be opened than HTML emails ( even though people say they like HTML messages more ) quizzes! Online purchases through social media, blogging, email, just makes sense most B2B are! D. ( 2020, November 3 ) plan to use an online chat feature will! Inside “ 53 amazing Facebook page statistics. ” digital marketing statistics can be used the... We may earn a commission if you want to consider general umbrella digital marketing statistics advertising, but 80 of... Of adblocker in the mid-year digital marketing market share PPC Protect, 2021 ), 1 % to 2 of. On digital marketing is a resident B2B expert of FinancesOnline, focusing on the first meeting with distributor... 14 Types of Office Chairs: which one ’ s some general marketing statistics soar high our. Local business information result in Google text ad spending for the success of your search engine and... Are expected to hit 4.48 billion users in the recent past at 87 % ) pays attention to a wider... Them into customers marketers under its general umbrella of advertising, and market.... Charts and Pew internet marketing industry was able to arise, digital marketing landscape to maximize sales due the...
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